In a dramatic press update on 27 August 2008, Sharp Corporation unveiled its latest technological weapon against bird flu! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in eliminating the bird flu virus known as H5N1.
Every now and then, the press reminds us that bird flu is the prime suspect to cause mankind's next pandemic. Pandemic does not just sound terrifying. It is. That’s when a highly contagious and deadly virus goes global, in a very negative sense. 50 million people may die in a global pandemic. No way, you say. But its happened before, during the 1918 Spanish Flu pandemic! That was blamed on the H1N1 virus which was only recently confirmed on 5 October 2005 by the World Health Organization (WHO) to be a bird flu virus.
If fear is gripping you right now, is it time to PANIC?
Not quite, not yet anyway. Statistically, as recorded by WHO as at 10 Sep 2008, "only" 245 people have died from the H5N1 virus. This is since 1996 when the virus first surfaced in China. So what’s the fuss? Mutation of the bird flu virus to achieve human-to-human transmission capability is the ultimate horror of the scientific community. Currently, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. But if the dreaded virus mutation takes place, you can expect pandemonium on a global scale.
As the threat grows day by day, countries around the globe are conscientiously preparing for the worse (more on this in a later post). As protectors of our families and loved ones, we should start doing some homework too.
Ok, so what has the Sharp ionic air purifier to do with all this. Is it not just another ordinary ionic air purifier? Yes, because it takes care of the usual pollutants (dust, dirt, smoke, dander, pollen, cuisine odors, pet odors, allergens etc) that contaminate the air that we breathe and live in. But if we can get protection from all these and more in one ionic air purifier, especially one that is a tested defense shield against a potentially deadly virus, why not? With Sharp's Plasmacluster Ion Air Purifier, the whole complete package is promised.
If you’re value-conscious like me, the obvious question would be “yes, that makes a whole lot of sense but at what cost”? According to Sharp, none at all! Sharp contends that it is cheaper than any other ordinary ionic air purifier when measured over 5 years. Wow, value for money sure gets my attention! But, how is this possible in this nothing-is-for-free world?
Yes, its possible, claims Sharp. For instance, in its Plasmacluster Ionic Air Purifier Model FP-N40CX, Sharp contends that it is undoubtedly better value for money as there is no filter replacement costs for the first 5 years. At first sight, the typical competitor's upfront cost of US$160 looks cheap compared to Sharp's US$399. But add in the annual replacement filter replacement costs of US$100 and the total outlay for the competing ionic air purifier comes to US$560.
If you have relevant data, be it on Sharp or the competitors, I would greatly appreciate your input. Please drop me a note if you have actual experience.
In the meantime, I will study the Sharp Plasmacluster Ion Technology more closely. The time to research is now, while bird flu is still not quite at pandemic proportions.
Today is the day to get started. Experience is a good teacher. Imagine thousands of frantic people going from drugstore to drugstore looking for the same face mask. The N95 mask was touted as the only effective weapon as a near-pandemic scare gripped Asia. The year was 2003. SARS was a much dreaded acronym. The SARS (severe acute respiratory syndrome) virus started spreading in Asia and infected 8,096 people around the world, resulting in 774 fatalities. As always, being prepared is half the battle won.
Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.
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